Right to Refuse Treatment Research Paper Example | Topics and Well Written Essays - 1500 words

Right to Refuse Treatment - Research Paper Example The right to refuse treatment is now well established for some kinds of patients, especially in cases of psychiatric treatment. Different states have adopted various procedures of addressing the right to refuse treatment and for the overriding of this refusal. Oregon's administrative procedure for override depends on an evaluation by an independent examining psychiatrist. Every state has laws governing the right to refuse medical treatment and advance directives about this right. It is essential for nurses to ensure that they are familiar with the legislations of their state. There is a complex relationship between the right to refuse treatment and the right to treatment. The Right to refuse treatment includes the right to refuse involuntary hospitalization. (Godard, Bloom, Williams, and Faulkner, 1998) More often than not, Nurses find themselves in the front line when the situation arises to deal with patients that refuse medication or treatment. Evidently, a voluntary patient has the right to refuse treatment and must not be treated against his or her consent, with the exception being in situations in which the patient becomes actively to others or to himself. The right to refuse treatment is closely related to the rights of the Mentally Disabled Persons, and every Nurse is required to be familiar with the guidelines laid down in the laws of the State in which they practice, so that they can administer medications properly to committed patients as well involuntary patients. Within the last 30 years, there has been a shift in opinion concerning patients’ right to make their own medical treatment decisions.

Restaurant Comparison Assignment Example | Topics and Well Written Essays - 500 words

Restaurant Comparison - Assignment Example TGI Fridays also uses the service but it can be seen that the company strongly relies on the services that are offered by the workers. 2. For McDonalds, this servicescape has a positive influence on customer perceptions of the overall service experience given that it is designed to reflect the organization’s way of doing business. The service is designed in such a way that it portrays the company as unique and offering special products that cannot be matched by other competitors. Focus is put on the burgers that are offered by the company. on the other hand, TGI Fridays specifically focus on the core aspects that shape its business such as fried chips and chicken. 3. Physical characteristics such as color, lighting, shapes and sound in each servicescape significantly influence the customer’s experience. Essentially, the whole service is mainly designed to appeal to the senses of hearing as well as sight such that the customers can experience something new as soon as they visit the premises. The motion pictures are colorful and they appeal to the interests of the customers since they have been designed in a captivating way. 4. Both restaurants use state of the art equipment in order to attract many customers. The furniture is carefully designed and the floors are tiled in different styles such that they look attractive to different people who may happen to visit the places. McDonalds offers drive through services and these are very convenient to the customers. 5. McDonalds uses the servicescape as a differentiator in that it helps the workers to improve their performance. For instance, through the use of video, the employees are in a better position to see what is happening in every corner of the restaurant. This can also help the workers to respond quickly to the customers. Fridays on the other hand uses this particular service to improve the efficiency of the employees in their service delivery. The employees have a clear view of

Kinetic Molecular Theory of Gases

Kinetic Molecular Theory of Gases Regina Marin Gas is called the state of matter in which, under certain conditions of temperature and pressure, its molecules cross-react only weakly with each other without forming molecular bonds, taking the shape and volume of their container and tending to separate , and expand, their best for their high kinetic energy. Gases are highly compressible fluids that experience large changes in density with temperature and pressure. Molecules constituting a gas almost are not attracted by each other, so that they move in space at high speed and quite separated from each other, thus explaining the properties: The gas molecules are virtually free, so that they are able to be distributed throughout the space in which they are contained. The gravitational attraction and forces between molecules are negligible compared to the rate at which the molecules are moving. Gases completely occupy the volume of their container. Gases have no definite shape, embracing the vessels containing them. Can easily be compressed, because there are large gaps between molecules, and other. At ambient temperature and pressure gases can be elements such as hydrogen, oxygen, nitrogen, chlorine, fluorine and noble gases, compounds such as carbon dioxide or propane, or mixtures like air. For the thermal behavior of particles of matter there are four measurable quantities that are of great interest: pressure, volume, temperature and mass of the sample material (or better amount of substance, measured in moles). Any gas is considered a fluid because it has properties that allow it to behave as such. Its molecules in constant motion, colliding elastically with each other and against the walls of the vessel containing the gas, against which exert a constant pressure. If the gas is heated, the heat energy is spent on kinetic energy of the molecules, that is, the molecules move more quickly, so that the number of collisions with the walls of the vessel increases in number and energy. As a consequence the gas pressure increases, and if the container walls are not rigid, gas volume increases. A gas tends to be chemically active because its molecular surface is also large, that is, to be its particles in continuous motion colliding with each other, this makes it easier the contact between a substance and another, increasing the rate of reaction in compared to liquid or solid. To better understand the behavior of a gas, where studies are conducted with respect to the ideal gas, although it never actually exists and its properties are: A pure gaseous substance consists of molecules of the same size and mass. A gaseous mixture is formed by different molecules in size and mass. Due to the large distance between molecules and other and that move at high speed, the forces of attraction between the molecules are considered negligible. The size of the gas molecules is very small, so that the volume occupied by the molecules is negligible compared with the total volume of the container. The density of a gas is very low. The gas molecules are in constant motion at high speed, so continuously collide elastically with each other and against the walls of their container. As part of the kinetic theory, the gas pressure is explained as the macroscopic result of the forces involved by collisions of gas molecules with the walls of the container. The pressure can thus be defined with reference to the microscopic properties of the gas. The kinetic theory of gases is a physical and chemical theory that explains the behavior and macroscopic properties of gases (ideal gas law), from a statistical description of the microscopic molecular processes. The kinetic theory was developed based on studies of physical and Daniel Bernoulli in the eighteenth century, Ludwig Boltzmann and James Clerk Maxwell in the late nineteenth century. This branch describes the thermal physical properties of the gases. These systems contain huge numbers of atoms or molecules, and the only reasonable way to understand the thermal properties based on molecular mechanics, we find certain dynamical quantities of average type and relate the observed physical properties of the system with t hese properties averaged molecular dynamics . Techniques to relate the overall macroscopic behavior of material systems with the average behavior of their molecular components are statistical mechanics. The main theorems of the kinetic theory are: The number of molecules is large and the average separation between them is large compared with their dimensions. Therefore occupy an insignificant volume when compared to the volume of the container and are considered point masses. The molecules obey Newton's laws, but individually they move randomly, each with different rates, but with an average speed that does not change with time. The molecules perform elastic collisions with each other, therefore both the linear momentum is conserved as the kinetic energy of the molecules. The gas is considered pure, in other words all molecules are identical. The gas is in thermal equilibrium with the walls of the container. As part of the kinetic theory of a gas pressure is explained as the macroscopic result of the forces involved by collisions of gas molecules with the walls of the container. The pressure can thus be defined with reference to the microscopic properties of the gas. It is generally believed that there is more pressure if the particles are in the solid state, if they are in liquid state is minimal distance between them and finally if you are in the gaseous state are far apart. Indeed, for an ideal gas with N molecules , each moving mass m with a random speed average content in a cubic volume V of the gas particles impacting with the wall of the container in a manner that can be calculated in a statistical manner exchanging momentum with the walls in each shock and effecting a net force per unit area that is the pressure exerted by the gas on the solid surface. The pressure can be calculated with this formula: The equation above states that the gas pressure is directly dependent on the molecular kinetic energy. The ideal gas law allows us to ensure that the pressure is proportional to the absolute temperature. These two statements allow one of the most important statements of the kinetic theory: The average molecular energy is proportional to temperature. The proportional constant is 3/2 is the Boltzmann constant, which in turn is the ratio of the gas constant R between the Avogadro number. So in a few words, the kinetic theory is a physical theory, based on a few facts: The density of the gas is very small. Individually molecules move randomly and at different speeds, which increases or decreases while the temperature and the movement causes them from hitting each other, increasing the pressure when striking more times. The cohesive forces or intermolecular forces in gases are almost nil. If all of the molecules forming the gas are identical, is said to be a pure gas. Bibliography: http://www.chm.davidson.edu/vce/kineticmoleculartheory/basicconcepts.htm http://en.wikipedia.org/wiki/Kinetic_theory http://www.sparknotes.com/chemistry/gases/kinetic/summary.html http://hyperphysics.phy-astr.gsu.edu/hbase/kinetic/kinthe.html

Romanticism and Realism in Hawthornes Young Goodman Brown :: Free Essay Writer

Romanticism and Realism in â€Å"Young Goodman Brown†Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚   Herman Melville in â€Å"Hawthorne and His Mosses,† (The Literary World August 17, 24, 1850) has a noteworthy comment on Hawthorne’s romantic style:    And now, my countrymen, as an excellent author, of your own flesh and blood,--an unimitating, and perhaps, in his way, an inimitable man--whom better can I commend to you, in the first place, than Nathaniel Hawthorne. He is one of the new, and far better generation of your writer. The smell of your beeches and hemlocks is upon him; your own broad prairies are in his soul; and if you travel away inland into his deep and noble nature, you will hear the far roar of his Niagara.    Nathaniel Hawthorne’s â€Å"Young Goodman Brown† includes both the â€Å"inimitable,† nature-oriented style of romanticism as well as elements of realism.    M. H. Abrams defines romantic themes in prominent writers of this school in the late eighteenth and early nineteenth centuries as being five in number: (1) innovations in the materials, forms and style; (2) that the work involve a â€Å"spontaneous overflow of powerful feelings†; (3) that external nature be a persistent subject with a â€Å"sensuous nuance† and accuracy in its description; (4) that the reader be invited to identify the protagonist with the author himself; and (5) that this be an age of â€Å"new beginnings and high possibilities† for the person (177-79).    Let us examine â€Å"Young Goodman Brown† in light of the above. First of all, Hawthorne was a real innovator in his use of the psychological approach to characters within a story. A. N. Kaul considers Hawthorne â€Å"preeminently a ‘psychological’† writer – â€Å"burrowing, to his utmost ability, into the depths of our common nature, for the purposes of psychological romance. . . .† (2). Q. D. Leavis says: â€Å"Hawthorne has imaginatively recreated for the reader that Calvinist sense of sin. . . . But in Hawthorne, by a wonderful feat of transmutation, it has no religious significance, it is as a psychological state that it is explored† (37). The reader experiences most of the story through the eyes and feelings of the protagonist, Goodman. In the following passage the reader is allowed, as is typical, to read his thoughts:    "Poor little Faith!" thought he, for his heart smote him. "What a wretch am I, to leave her on such an errand! She talks of dreams, too.

Compare contrast essay Essay

Novelist Paul Sheldon has plans to make the difficult transition from writing historical romances featuring heroine Misery Chastain to publishing literary fiction. Annie Wilkes, Sheldon’s number one fan, rescues the author from the scene of a car accident. The former nurse takes care of him in her remote house, but becomes irate when she discovers that the author has killed Misery off in his latest book. Annie keeps Sheldon prisoner while forcing him to write a book that brings Misery back to life. Compare & Contrast Essay â€Å"A Rose for Emily† by: William Faulkner & â€Å"Misery† by: Stephen King I’ve chosen to compare & contrast â€Å"A Rose for Emily† By: William Faulkner with â€Å"Misery† By: Stephen King, Obsessive women, broken ankles, trapped men & Suspenseful endings both of these stories have a lot in common. In Stephen King’s â€Å"Misery† A Famous Novelist named Paul Sheldon is transitioning his writing from Romance to Fiction. While on his way to Colorado from his winter hide away he is in a horrific car accident brought on by the harsh weather conditions. Thankfully the writer’s number one fan and former nurse Annie Wilkes lived nearby and saved Paul from freezing to  death. Annie Wilkes just like Miss Emily Grierson lived isolated and away from the world, though Miss Emily lived in the town & Annie Wilkes didn’t Miss Emily Isolated herself socially by not leaving her home nor opening the door when people of the town came by. Annie However, actually lived in an isolated cabin in the mountains. In â€Å"A Rose for Emily† people of the town feel sorry for her because after losing her father (page: 207 she was sick for a long time), But not long after they began seeing her with a gentle man named Homer Barran. A construction worker who had come into town to pave the sidewalks. After a year of being with Homer the towns folk began saying they would marry even though Homer claimed to like men (page: 209, He was not a marrying man). One evening after  ending their relationship Homer went to see Miss Emily using rat poison she killed him and let everyone believe he left and went on with his life while she hid his remains. Annie Wilkes didn’t kill Paul Sheldon, but took advantage of the fact that he had been put in critical condition due to the car accident she removed him from. For weeks she held him captive until he gave her favorite novel the proper ending it deserved. After noticing his several, sneaky attempts to escape Annie straps Paul to the bed and cripples him by breaking both his ankles with a sledge hammer. Both of these women felt the need to keep these men hidden, trapped, and injured so they may stay with them forever. Miss Emily trapped Homer in death to stay with her since he had no interest in marrying her. In â€Å"Misery† Prior to having his ankles broken Paul finds newspaper clippings of previous victims of Annie where she was never convicted, He then realizes he may be next on her list. Soon after crippling Paul an officer drops by to see if Annie was aware that Novelist Paul Sheldon was missing and they were searching for him. Paul hears the officer and yells for help when Annie hears his screams she kills the officer and Paul is left once more to endure her gruesome punishment. Neither one of the men could predict what was going to happen to them, but Homer didn’t endure being tortured nor was he held captive for weeks. In â€Å"A Rose for Emily† Miss Emily was never caught nor suspected for the  disappearance of Homer. After the death of Miss Emily and after her services the town folk were curious to see  the inside of her home. (page 211, there was one room that no one had seen in forty years, and which would have to be forced). After entering the room they noticed mens toiletries, suits, ties and a pair of shoes even more so they noticed the man in her bed, His well over rotten body lay there in a nightshirt and next to him they could see where Miss Emily would lay beside him every night after his death. Unlike Miss Emily Annie didn’t get away with what she did to Paul, after killing the officer Paul tricks her into buying Champagne and cigars to celebrate the return of Misery, while setting up for their night of celebration Paul lights the re-written novel on fire and throws it. Annie begins to put out the flame when Paul slams his typewriter on the top of her head and shoves pieces of the burned novel pages into her mouth, she then dies of a fractured skull. Sometime after Paul is rescued by police. Both of these stories where great and though they are in different settings the characters shared similar physiological problems and depression. I think if both of these women met and could ever be in the same story there would be gory, suspenseful, torturing of men. I would like to read a book where Stephen King and William Faulkner write a story sharing both their ideas, I think it would be very interesting, thrilling and great to read.

Group week

Cell phones are not only for personal use but they can come in handy for business purposes as well. There are many uses for cell phones in a business setting: internet, video calling testing and ability to use applications. With a cellular phone there really is no reason that you cannot be not accessible to your company. Many companies are now allowing cell phones in their businesses. But are there times that cell phones can be a hindrance for a many as well.There is a lot of new technology on cell phones, but some believe that it can be more of a negative impact than a positive one. In a retail setting cell phones can lead to bad customer service or can impede on customers privacy if employees are using their camera features. Cellular phones can also lead to employees to be unproductive. Microbiological: Microbiological can be used as real time communication and to help the company keep up with any complaints or to see what is needed to improve in their company.Microbiological is a way for people to tell about their day in random posts, this could help a company with networking. Microbiological is what people do when they are on Faceable or other Social networking sights. Microbiological is a shorter version of regular blobbing and can be used to promote business and have a more personal relationship with their customers. Cloud Computing: Cloud computing is using a network of remote servers hosted on the internet to store, manage, and process data instead of storing the information on a coal server or personal computer.Cloud computing is good for business and can help reduce the security costs because when you store things within the company, the company can control who sees the information. Cloud computing is also a very easy way for employees to find and share information. Webzines: Webzines are popular when communicating in the business world. In the past companies were dependent on them for group training. This can be used throughout the country to help en courage people to get their points across.

Altered States of Consciousness and Hypnosis Essay Example

Altered States of Consciousness and Hypnosis Essay Example Altered States of Consciousness and Hypnosis Essay Altered States of Consciousness and Hypnosis Essay Altered States of Consciousness and Hypnosis Introduction Far from its one time connection with carnivals, mediums, and the occult, hypnosis and the altered states of consciousness it helps create have proven to be a beneficial framework of reality in a number of circumstances. For example, countless numbers of people with chronic pain problems have learned the benefits of self-hypnosis to calm themselves and their reactions to physical pain. While the term â€Å"hypnosis† often carries a certain number of negative connotations that do not truly convey the beneficial and physiological relation response that is the legitimate hypnotic response, many people are still hesitant about the concept in general. The simple fact is that hypnosis is not a form of mind control and is not the will of one person being exerted over another. Hypnosis certainly cannot force someone to do something they would not normally do. It is neither a strange, mystical force or a state of being unconscious or out-of-control. What is hypnosis it is what the Tufts University Health Nutrition Letter (10/00) calls â€Å"really about a person taking control of his or her own mind and body† (pp. 4). Health professionals, mental health counselors, even sports performance consultants advocate hypnosis as a form of stress reduction, pain management and personal performance enhancement. The ability to harness and control one’s personal feelings and attitudes has proven to be immensely beneficial and offers potentials far beyond that of a some sort of self-proclaimed fakir performing tricks to make â€Å"members of the audience† dance on table tops or bark like dogs. Hypnosis actually has little to do with performing tricks or mind control and everything to do with reaching the inner stillness that exists at the core of all human consciousness and can serve as a guide and comfort in countless situations. The Benefits and Processes of Hypnosis Hypnosis is a process that leads an individual into a deep state of rest and relaxation that allows him or her to â€Å"release† physical or psychic pain or emotional negativity. It is possible to say that the process takes place through the conscious access of the unconscious mind. While such a statement may sound like double-speak, it is a verifiable and medically-proven means of relaxation, visualization, pain management, and self-awareness. Generally, the medical and psychological literature indicates that there are two primary characteristics of hypnosis. First, is the experience of steadily focusing on a specific â€Å"object. † This is not the Hollywood-created watch swinging back and forth on a chain in front of a person’s eyes. Instead, it may be something as innocuous as the individual’s own hand or painting on the wall of a hypno-therapist’s office. Focusing on a single object allows for a greater inward focus and the ability to ignore distractions. That ability and freedom then allows a person to better understand him/herself and their life. The second characteristic is that hypnosis actually leads to the experience of being relaxed and at ease. Under the best of circumstances, a subject’s body, mind, and emotions reach a natural, balanced state that can best be describes as relaxing, restful, calm, peaceful, and comforting. Like meditation, hypnosis allows a person to experience a clear and focused mind and permits a separation from the necessity of attending to the multitude of extraneous thoughts and concerns that so occupy the consciousness of most people. In this sense, the experience is accurately considered to be a return to a natural and balanced state of being. Such a state of being is generally a rarity in the modern world of information overload and the constant need to â€Å"multi-task† in terms of work, relationships, and even self-care. Hypnosis allows a person to disconnect from the chaos of the world and focus on the inner realities of his or her own consciousness. According to Jackson (1999), hypnotism has many applications in modern day life and researchers have repeatedly proven that therapists using suggestive techniques through hypnosis are able too alleviate pain and change behavior. He explains further that: â€Å"Psychiatrists, medical doctors and psychologists, along with a shadowy brigade of less credentialed practitioners, have used it for more than two centuries in one form or another to treat pain and illness. Since World War II, it has slipped quietly and discreetly into the clinical mainstream, to the point where the American Medical Association, many HMOs and even Medicare now recognize it† (pp. 126) He goes on to note that not only is hypnosis a useful and effective tool in dealing with therapeutic concerns, it is â€Å"employed today in the treatment of a variety of physical and mental afflictions, in combating phobias, in the control of bad habits like smoking and overeating, and in the all-embracing area of ‘performance enhancement’ for strivers ranging from sprinters to stockbrokers. Hypnosis is an idea whose time has come and gone and come again, and this time it appears to be staying† (pp. 126) Larkin (1999) explains further saying that â€Å"there is now evidence of a neurobiological basis for hypnosis† (pp. 386). She then quotes Donald Price of the University of Florida in Gainesville as saying that: â€Å"People think that during hypnosis, the brain goes to sleep. In fact, specific brain areas become activated† (pp. 386). The results of a study utilizing â€Å"positron emission tomography scans† were conducted on volunteers who had been led through a hypnotic relaxation exercise. The study’s results suggested that the â€Å"hypnotic trance state† differs from normal consciousness, and that it expedite the course of hypnotic suggestions. According to Larkin, Price says: â€Å"My idea is that when you’re hypnotized, you experience things automatically, not deliberately. If someone suggests that your arm is raising up, its as if your arm is doing it by itself† (pp. 386). Cowles (1998) explains: â€Å"The preconceptions of scientific, medical, and psychological professionals affecting hypnosis arise within a cognitive schema that details a particular view of the world we experience through our senses. Cognitive schemas create a context in which sensory experiences are organized, classified, and categorized in a systematic way. This allows us to quickly and critically evaluate information and make comparisons† (pp. 357). Considering such a fact helps to explain the hesitancy some people, both therapists and clients, may feel regarding accessing a way of knowing that does not neatly fit into the file marked â€Å"cognitive† or â€Å"literal interpretation. † Hypnosis is a state of focused awareness. It is something everyone in every walk of life has experienced at one time or another, for example the process of waking up or in becoming thoroughly absorbed in a good book. The characteristics of the state vary from person to person; it cannot be pinpointed on an EEG and the experience is different for everyone even though there are common elements. But the fact remains that hypnosis does not have a unique and unmistakable insignia indicating its presence. Altered States of Consciousness and Hypnosis Bancroft (1998) explains that altered states of consciousness can serve to promote psychological growth in a multiple of ways. â€Å"Altered states have the ability to change a persons perspective of themselves. Consciousness tries to be objectified, but it is subjective. By changing one’s internal perceptions reality changes. Altered states provide the means by which the ability to experience a different self-image/concept is available† (altered_states/altered_states. html). This allows a person to potentially manifest new abilities, move beyond limitations from past negative experiences, and break out of socially imposed constraints. Bancroft adds that: â€Å"Altered states can serve as a vehicle for a person to move beyond the confines of logical/rational thought. The ability to perceive a situation from an entirely different viewpoint is known to produce insights, creative solutions, and psychological breakthroughs. Rather than being locked into logical assessments a person can suspend deep seated assumptions (beliefs) through the use of altered states† (altered_states/altered_states. tml). One can address the issue of the value associated in the profession of virtually any form of psychotherapy from both subjective and purely objective viewpoints. It should be noted that the vast majority of those who enter the practice of psychotherapy do so because of their very genuine desire to help other people. Therefore, they are generally willing to ex plore what some may consider as â€Å"alternative† practices, the category hypnotherapy and hypnosis are usually classified under. Far too often, the use of hypnosis in helping people has been damaged by ignorant or unscrupulous practitioners who put ideological and self-promotional goals before the welfare of their patients. The resulting backlash, causes those not involved in the controversy to question the importance or effectiveness of psychotherapy. What the general public needs to understand is that mental health counseling, psychotherapy, and other forms of assistance in dealing with the difficulties associated with daily life are all based on an understanding of conscious and unconscious mental functioning. Clearly, one avenue of that functioning is seen in the process of hypnosis. Spiegel (1998) explains: The hypnotic state is one in which highly focused attention (absorption) is coupled, usually, with physical relaxation, heightened responsiveness to social cues (suggestibility), and an increased capacity to cut off from awareness certain perceptions, memories, and other aspects of consciousness (dissociation). The state can be entered and left in seconds; long-winded inductions and dangling watches are not necessary† (pp. 5). Spiegel (1998) also points out that hypnosis typically occupies an â€Å"unusual place† in that dynamic of understanding of conscious and unconscious experience and reaction and that it is â€Å"sometimes overvalued and sometimes given no respect at all. Both its benefits and its risks have been exaggerated, but hypnosis persists despite excesses of flattery and contempt because of its many clinical uses. It an excellent way to mobilize a patients resources to alter physical sensations, moderate stress reactions and other psychiatric symptoms, and enhance emotional sensitivity† (pp. ). Such a process of alteration then leads to a new way of thinking and a new way of directing intention and attitude that can help break negative patterns of thinking and/or behavior. Certainly, no reputable counselor would suggest that hypnosis is the proverbial â€Å"be all and all. † It is, however, and effective tool and the person who most wants to assist others in their cogniti ve and emotional responses should take full advantage of any tool at their disposal that could help in the process. Being in an altered states can promote psychological growth through the freeing of a passageway for cognitive and emotional expression. It is important to understand that the release of stress, emotional hardships, mental confusion, and negative thoughts is much more easily attainable in an altered state. A person’s dreams present a healthy channel for the expression of unconscious concerns and ideas. And meditation serves as a valuable tool for the expression of one’s spirituality and self-awareness. Therefore, a combination of both dreams and meditation can produce a remarkably advantageous experience for the subject since hypnosis serves as that sort of blend. Mentally (and artificially) constructed barriers may rapidly fade away in an altered state resulting in the always-gratifying experience of interconnection, peace, contentment, and a sense of unity with the universe. Cowles (1998) also believes that hypnosis is often disregarded and undervalued because it cannot be currently explained by natural science or scientific method. He suggests that perception prefigures embodiment and, therefore, creates the power of suggestion. â€Å"As an individuals preconception of hypnosis often makes him or her wary and mistrustful of undergoing the experience, so too, scientific researchers’ preconceptions can prevent professionals from fully accepting the actual observed phenomenal experiences of hypnosis† (pp. 357). Regardless of such a concern, the fact remains that hypnosis can serve as a valuable means by which a therapist and client may work together in a realm that lies outside what would be most often thought of as daily reality and conscious thought. Access to such a different â€Å"channel† of awareness cannot help but assist in the larger processes of people understanding one another and themselves. Conclusion Hypnosis has few downsides other than how it is perceived by many. Baker (1998) makes an extremely valid point when he notes: â€Å"Ultimately, all hypnosis is self-hypnosis. It is a serious misunderstanding to credit hypnotists with special powers or arcane techniques. Hypnotic subjects are always in control of their mental processes. They have made a kind of social contract to comply with the hypnotist’s suggestions, which in effect are merely requests† (pp. ). Hypnosis allows for the greatest possible use of the imagination and encourages a relaxation process that cannot often be equaled in any other framework of consciousness. Baker also comments: â€Å"The legendary psychotherapist Milton Erickson, when asked to provide his definition of hypnosis, responded, It’s concentrating on your tho ughts, values, memories, and beliefs about life. This definition is the simple truth† (pp. 6). In accessing that â€Å"simple truth† both the client and the hypnotist are able to gain a greater understanding of the processes and the motivations of the person under hypnosis. Often, the clarity presented through a hypnotic state allows for an emotional or intellectual breakthrough in understanding that serves to help a person expand beyond whatever constrictions had been holding them back from being more closely aligned with their true nature and more aware of the ideas, attitudes, and beliefs that they most value. BIBLIOGRAPHY Baker, Robert A. (1998, February) A view of hypnosis. Harvard Mental Health Letter, v14 n8, pp. 5(2). Bancroft, Mark (1998) Altered states and psychological growth, EnSpire Press, enspire. com/hypnosis_information_articles/altered_states/altered_states. tml Cowles, Richard S. (1998, July) The magic of hypnosis: is it child’s play? The Journal of Psychology, v132 n4, pp. 357(10). Jackson, Donald Dale (1999, March) You will feel no pain (hypnosis), Smithsonian, v29 i12, p126(1) Larkin, Marilynn (1999, January 30) Hypnosis makes headway in the clinic, The Lancet, v353 i9150, pp. 386(1). Spiegel, David (1998, September) Hypnosi s. Harvard Mental Health Letter, v15 n3, pp. 5(2). _____, (2000, October) Hypnosis: Controlling the pain, controlling your health, Tufts University Health Nutrition Letter, v18 i8, pp. 4.

THE UNIVERSITY OF NORTHAMPTON Essays (1777 words) - Free Essays

THE UNIVERSITY OF NORTHAMPTON Essays (1777 words) - Free Essays THE UNIVERSITY OF NORTHAMPTON Faculty for Business and Law MODULE: International Business Negotiat ion (Assignment 1 of 2) Module Code Level Credit Value Module Tutor STRM060 7 20 Gwen Lee Assignment Brief Assignment title: Negotiation is not a process reserved only for the skilled diplomat, top salesperson, or ardent advocate for an organized lobby; it is something that everyone does, almost daily' (Lewicki et al 2011: 2). Critically evaluate this statement, does it mean that negotiation skills are basically the same wherever they are practised ? Word count: 3,000 - evidenced based essay. Weighting: 60% Deadline: 25 June 2018 RESIT: TBC onc e the first submission grades have been agreed. Usually, after the module has finished to give students' time to prepare for the STRM060 assignment 2 and any other first sit modules they may also be talking. 1. Purpose of the Assessment To research, write and submit an MBA Level 7 academic essay which tests knowledge of negotiation and whether it is a process reserved only for the skilled diplomat, top salesperson, or ardent advocate for an organized lobby or it is something that everyone does, almost daily. Necessarily, this will draw from textbooks, especially journal articles and academic research reviewed as the module unfolds. It follows that students who engaging closely week-by-week will be most confident about completing the assignment successfully and to deadline. 2. Assessment task i. Type of Assessment Individual 3,000 word academically based written essay. ii. Requirements and components of the task Founded on an appropriate range of reading and understanding of the debates and relevant literature relating to key aspects and processes of negotiation, along with the skills needed. Taking an analytical rather than a descriptive approach with a willingness to engage critically with current developments in the area of international business negotiation. Ability to marshal and evaluate evidence and to use it in support of independently expressed academic arguments and discussions. Testing students ability to know what is relevant in the context of complex multi-party negotiations, within different cultures, and what is not. Testing understanding of the assignment question - as opposed to the ability to identify the topic. Identification of negotiation as an everyday skill. 3. Assessment breakdown Achievement of the Assessment Brief To what extent does the work address the task set?) -demonstrates a confident, independent and well-judged response to the assessment brief. There is creativity and originality in the work which uses knowledge and insights at the forefront of the area of study 25% Content Analysis Effectively integrates the advanced skills of analysis, synthesis, evaluation and application. There is consistent evidence of excellent, measured judgment. Strong academic direction, creativity and practical understanding are evident, demonstrating the qualities expected of an effective self-critical independent learner 45% Structure, Presentation Expression Technically very well presented, with high standards of presentation and expression 15% Referencing The quality and quantity of referencing is of a high standard, demonstrating a confident grasp of disciplinary methodologies for the discipline/area of study 15% 4. Assessment submission To submit your work, please go to the Submit your work' area of the International Business Negotiation NILE site. It is important that you submit your work to the correct module NILE site, and that your work is submitted on time. 5. Assessment Guidance Ensure that the assignment is - Closely structured to the requirements of the question: The published title should be set out at the head of the assignment and referred to throughout the text. Concluded in such a way as to provide an answer to the published question: An authoritative conclusion should synthesize the arguments developed through the essay and establish that the central requirements have been met. Written in simple and direct language: Complex sentence structures and the use of jargon should be avoided as much as possible. Founded on a suitable range of reading and effectively referenced: Core arguments should be supported by appropriate reference (using the Harvard system) to reading indicated in the Module Guide and found in literature searches. 6. Learning Outcomes The learning outcomes being addressed through this assignment are: To understand and critically apply modern theories of ethical negotiation practice in the modern complex international environment. Demonstrate a critical understanding of how negotation style and practice varies across cultures and contexts. Understand

Linnaean Classification System (Scientific Names)

Linnaean Classification System (Scientific Names) In 1735, Carl Linnaeus published his Systema Naturae, which contained his taxonomy for organizing the natural world. Linneaus proposed three kingdoms, which were divided into classes. From classes, the groups were further divided into orders, families, genera (singular: genus), and species. An additional rank beneath species distinguished between highly similar organisms. While his system of classifying minerals has been discarded, a modified version of the Linnaean classification system is still used to identify and categorize animals and plants. Why Is the Linnaean System Important? The Linnaean system is important because it led to the use of binomial nomenclature to identify each species. Once the system was adopted, scientists could communicate without the use of misleading common names. A human being became a member of Homo sapiens, no matter what language a person spoke. How to Write a Genus Species Name A Linnaean name or scientific name has two parts (i.e., is binomial). First is the genus name, which is capitalized, followed by the species name, which is written in lowercase letters. In print, a genus and species name is italicized. For example, the scientific name for the house cat is Felis catus. After the first use of a full name, the genus name is abbreviated using only the first letter of the genus (e.g., F. catus). Be aware, there are actually two Linnaean names for many organisms. There is the original name given by Linnaeaus and the accepted scientific name (often different). Alternatives to Linnaean Taxonomy While the genus and species names of Linneaus rank-based classification system are used, cladististic systematics is increasingly popular. Cladistics categorizes organisms based on traits that can be traced to the most recent common ancestor. Essentially, its classification based on similar genetics. Original Linnaean Classification System When identifying an object, Linnaeus first looked at whether it was animal, vegetable, or mineral. These three categories were the original domains. Domains were divided into kingdoms, which were broken into phyla (singular: phylum) for animals and divisions for plants and fungi. Phyla or divisions were broken into classes, which in turn were divided into orders, families, genera (singular: genus), and species. Species in v were divided into subspecies. In botany, species were divided into varietas (singular: variety) and forma (singular: form). According to the 1758 version (10th edition) of the Imperium Naturae, the classification system was: Animals Classis 1: Mammalia (mammals)Classis 2: Aves (birds)Classis 3: Amphibia (amphibians)Classis 4: Pisces (fish)Classis 5: Insecta (insects)Classis 6: Vermes (worms) Plants Classis 1. Monandria: flowers with 1 stamenClassis 2. Diandria: flowers with 2 stamensClassis 3. Triandria: flowers with 3 stamensClassis 4. Tetrandria: flowers with 4 stamensClassis 5. Pentandria: flowers with 5 stamensClassis 6. Hexandria: flowers with 6 stamensClassis 7. Heptandria: flowers with 7 stamensClassis 8. Octandria: flowers with 8 stamensClassis 9. Enneandria: flowers with 9 stamensClassis 10. Decandria: flowers with 10 stamensClassis 11. Dodecandria: flowers with 12 stamensClassis 12. Icosandria: flowers with 20 (or more) stamensClassis 13. Polyandria: flowers with many stamensClassis 14. Didynamia: flowers with 4 stamens, 2 long and 2 shortClassis 15. Tetradynamia: flowers with 6 stamens, 4 long and 2 shortClassis 16. Monadelphia; flowers with the anthers separate, but the filaments united at the baseClassis 17. Diadelphia; flowers with the stamens united in two groupsClassis 18. Polyadelphia; flowers with the stamens united in several groupsClassis 19. Syngenesia; flo wers with 5 stamens having anthers united at the edges Classis 20. Gynandria; flowers having stamens united to the pistilsClassis 21. Monoecia: monoecious plantsClassis 22. Dioecia: dioecious plantsClassis 23. Polygamia: polygamodioecious plantsClassis 24. Cryptogamia: organisms that resemble plants but dont have flowers, which included fungi, algae, ferns, and bryophytes Minerals Classis 1. Petrà ¦ (rocks)Classis 2. Minerà ¦ (minerals)Classis 3. Fossilia (fossils)Classis 4. Vitamentra (possibly meant minerals with nutritional value or some vital essence) The mineral taxonomy is no longer in use. The ranking for plants has changed, since Linnaeus based his classes on the number of stamens and pistils of a plant. The animal classification is similar to the one in use today. For example, the modern scientific classification of the house cat is kingdom Animalia, phylum Chordata, class Mammalia, order Carnivora, family Felidae, subfamily Felinae, genus Felis, species catus. Fun Fact About the Taxonomy Many people assume Linnaeus invented ranking taxonomy. In actuality, the Linnaean system is simply his version of ordering. The system actually dates back to Plato and Aristotle. Reference Linnaeus, C. (1753). Species Plantarum. Stockholm: Laurentii Salvii. Retrieved 18 April 2015.

The City Both Offers and Restricts Possibility Essay - 1

The City Both Offers and Restricts Possibility - Essay Example In the first, part of The City, in Literature, the author links various aspects of life to the growing city. The residents have to deal with and understand the western idea of the growing city. The author uses philosophy, literature, and urban history to untangle the contradictory images and meanings of the urban experience. The growth of the city led to considerable rural to urban migration. Most people expected to lead a better life in the city. In the minds of these people, the introduction of the city gave them a picture of the western-like city forgetting the aspect of growth and time. Every idea and places starts from the first steps and should be given time, and enough resources to grow before we can start utilizing. The western idea of a city is what the characters in the book have in mind in relation to the city. The author traces the connection between creative writing and the city from the early novel in England to the apocalyptic cityscapes of Thomas Pychon. This relation ship aims at bringing out the understanding of the people of the city. Along the way, Lehan collects a prosperous backup of prop up, which includes Charles Dickens, Daniel Defoe, James Joyce, and even Theodore Dreiser. The European city in the literature has several shortfalls, and this is what the author emphasizes in his works. Notable in the literature is the turn down of feudalism while, at the same time there is the rise of the realm and dictatorship. The author relates the American city against the observable fact of the wilderness, the cutting edge, and the augment of the megalopolis. However, this is not the picture of what the residents of the city have, and this is only present in the available literature. From the above description, the statement; the city both offers and restricts possibility comes to light. In this notion, possibility could be in terms of the people’s ability to change and reform their lives to suit that of the American city. The statement means that the magnitude of change lies in the people’s ideology of the city. The presence of the city acts as a bridge to their achievement of the various things they need. For instance, in the event people want to have a better life economically, socially, and legally, then they have the city as their gate pass. On the other hand, the city acts as a limitation to the achievements of these dreams because of the existing restrictions. These restrictions are in terms of leadership, which is not so liberal hence, limiting the city’s residents in their ideologies of life. The City in Literature presents sharply imprinted portrayals of the correspondence between rationalism and entrepreneurship (Lehan, 1998, p.246). In as much as this information is only present in literature, the people have the capacity to changing this in to a real life practice. The resources and infrastructure, which can make this possible, is present in the city. However, the leadership in the city, which is mostly dictatorship, limits the occurrence of this development. The literature further explores the rise of the city, the demure of the landed estate, and the development of genres. The detective narrative, the gothic, and fantasy literature enable the author to explain the meaning of the city both offers and restricts possibility. Urban life is a process and requires exploration in all

A Research on Sister Callistas Roy Adaptation Model Term Paper

A Research on Sister Callistas Roy Adaptation Model - Term Paper Example This model focuses on the responses of the human adaptive system; this may be individual or a group to a dynamic environment. Adaptation is the main feature of the model. Here Problems in adaptation come when the adaptive system not capable of coping with or respond to the dynamic stimuli from the external and internal environments in a way that maintains the integrity of the system.The proponent of the model was largely influenced by Harry Helson adaptation theory. it is this theory that triggered her mind to develop the model. The Roy adaption model is presently one of the major widely used frameworks in nursing practice. It is universally used in nursing. Roy also got influence from Raporpots definition of systems and concepts from Lazarus and Seyle.It fundamental to note that the philosophic beliefs and values that the model is based are that human meaning is rooted in omega point convergence of the globe, people have a mutual relationship with the world and a God figure, thinkin g and feeling mediate human and actions, awareness of self and environment is rooted in thinking and feeling among others.The Roy adaptation model focuses on six step nursing process. It should be noted that in relation to each of this steps or processes, the person called the nurse depends highly developed technical, interpersonal and institutive skills. This is done while assessing and initiating interventions involving approaches like anticipatory guidance, physical care, counseling and health teaching. The Roy Adaption model was first published in 1970. This model presents a human being as a holistic adaptive system in constant interaction with both external and internal environment ( Barone & Roy,1996). The major work of the human system is to maintain integrity in the eye of environmental stimuli and whereas the objective of nursing is to foster successful development. The model focuses on adaptation. This is a key in this research. The model is focused on the roles of a person in a society and when in a group. it should be noted that the fundamental need which underlie the role function of the mode is social integrity and this is the need to understand who is in relation in order that such a person to know how to act. Question three Overview of the model In the Roy Adaptation model the key terms are: regulator subsystem, adaptation, adaptive modes and cognator subsystem. As stated the goal and aim of nursing is to foster successful adaptation. Roy and Andrew1991 define adaptation as the process and outcome whereby thinking and feeling persons as individuals or groups, use conscious awareness and choice to create

Discuss the conflict between human intelligence and artificial Essay

Discuss the conflict between human intelligence and artificial intelligence - Essay Example These utopian societies tend to change what ‘human’ is all about. Technology has affected the way humans have lived to such an extent that normal functions, like sleep, eating or even reproduction, has been replaced by an artificial means† (â€Å"Utopia†, 2006). In this view, the robots are nearly indistinguishable from humans in the way they function and in their ability to respond in much the way humans might, with only slight differences circulating around the ability to feel emotion. Still other viewpoints hold that technology of this caliber would lead to a technological dystopia, in which all these advances lead instead to a decline in the quality of life led by the human citizens. â€Å"A dystopia is usually characterized by an authoritarian or totalitarian form of government, or some other kind of oppressive social control† (â€Å"Dystopia†, 2006). This question of whether or to what degree a man-made creation can feel human emotions pl ays a large role in the interpretation of how this society develops as well as the development of the creations themselves. In both cases, utopia or dystopia, the judgment call is made on the quality of life of the humans, with little to no regard for the lifestyle and options available to the robots who have achieved a higher level of existence. Several films have been created to illustrate these varying viewpoints, including Frankenstein, War Games, Blade Runner, The Terminator, Stepford Wives, I Robot and AI: Artificial Intelligence. Technology first allows man to create life out of nothing, without the interference of God, in the tale of Frankenstein, first written in the 1817 by Mary Shelley and made into film in 1931 (Irvine, 1997). In this instance, technology attempts utopia by conquering death but goes awry by bringing to life a creature that can find no acceptance and little understanding in the tiny German village

Naturalism Essay Example | Topics and Well Written Essays - 750 words

Naturalism - Essay Example In theatre, it has come to mean a ‘natural’ depiction of characters, as if they are not actors on a stage but instead real people undertaking normal activities without a darkened theatre audience observing them. To understand how one term can apply to all of these genres, it is helpful to look at each one separately. Naturalism in art was perhaps given its greatest emphasis during the Italian Renaissance as artists began learning the mathematics and sciences of the ancient Greeks and Romans. â€Å"Henceforth, the surrounding world was to be represented as it appeared to the eye. To this end, a new basis to pictorial composition was given through the invention of linear perspective †¦ Depth was suggested by depicting the progressive decrease in the size of objects and figures as their distance from the observer increases – an illusion which in painting becomes truth. (Lemaitre & Lessing, 1993, p. 17). Raphael (1483-1520) also pushed the idea of naturalism with his focus on composition, balance and unity. â€Å"The movement of the body was now understood as an analogy for the animation of the spirit or the emotions; the external structure of a scene proclaimed its inner content. Everything in the picture was aimed at harmonious balance; each individual figure became an inseparable pa rt of the whole† (Toman, 1998). In literature, naturalism referred to an attempt to explore the base, or natural, causes of events, reactions and personality traits. This was a popular concept in the nineteenth century as writers began exploring the difference between realism and naturalism. â€Å"The main difference between Realism and Naturalism is that Realism seeks to simply explain things as they really appeared to be while Naturalism tries to explain scientifically the cause† (Realism and Naturalism, 2007). Emile Zola and Jack London are two well-known naturalist writers. While

Commercial Logic of Acquiring Mandrake Footwear Coursework

Commercial Logic of Acquiring Mandrake Footwear - Coursework Example The decision to make acquisitions is taken by several companies in many parts of the world every now and then. Some of these decisions eventually proof to be vital and profitable while others turn out to be wrong decisions because they result in losses (Olsson, 2001). Fundamentally, the prediction as to whether or not a particular acquisition would be beneficial depends on a number of factors. Among other things, it should be possible to evaluate the commercial logic of the intended acquisition (Patra, Khatik, & Kolhe, 2003). If signals from the evaluation turn out to be bright, then the acquisition could probably be beneficial. In the case of Gear Active acquiring Mandrake Footwear, there are four major themes that can be used in evaluating the commercial logic and viability of the acquisition. These are briefly explained below. Ready Market with existing Customer Base Commercially, an acquisition such as the one Gear Active is seeking to undertake comes with the position whereby th e acquirer has at his disposal, the ready market that the existing company had. They also have access to the existing customers of the companies that they acquired. This is an important commercial value that purchasers can build on as competitive advantages (Roy, 1999). To Gear Active therefore, there is this major advantage in acquiring Mandrake Footwear. Already, Mandrake Footwear has been identified as a major competitor in the footwear industry. The company is also seemingly larger than Gear Active. This means that Mandrake has created a very huge market base that Gear Active would only need to build on. The acquisition would therefore be an opportunity for Gear Active to record massive expansion over a very short period of time. Unlike what would have existed in a merger case, this acquisition would make Gear Active an outright owner of the acquired footwear company and so Gear Active would record a quantitative expansion that would more than double the size of the present stat e company. This expansion shall be in terms of asset capital, market base and customers. Existing Popularity The popularity of a company is an important commercial value that cannot be underestimated in anyway. Many companies have been able to develop their popularity to building a competitive advantage over rivals. Without any doubt, there are companies who have continued to top the chart of revenue makers not because of their present performances but because of the popularity they have created for themselves over the years (Sackmann, Flamholtz, & Bullen, 1989). In the commercial market, it is possible that the popularity of a particular brand of product would make the name of that brand stand for the product that the company manufactures. For example one of NESTLE’s a cocoa drink brands named Milo is so popular in most countries that people who want to purchase cocoa drinks from retailers actually say they are buying Milo even if they are not making specific reference to NE STLE’s product. With such a situation, the possibility that Milo would loss its market value is very low. The same situation applies to Mandrake and Gear Active in this instance. Clearly, the name that Mandrake has gained for its brand is enough for Gear Active to continue building on that name to its advantage. Opportunity to Access New Organizational Culture An organization’s culture is an important element for determining the commercial value and predicting the future success of the company in question (Sandervang, 2000). This is because the organizational culture goes a very long way to determine how the company deals with its customers, suppliers and wholesalers. It also refers to the employee-employer relationship that would go on in the company. These dealings are also very important in determining whether or not a company would succeed (Schmidt, Minssen, 2007). This is because they serve as service values for which these stakeholders would choose one company ov er the other.

Evaluation of the Software Project (Travel App) Research Paper

Evaluation of the Software Project (Travel App) - Research Paper Example From the software application Travel App., usability of the system has been considered and met in the design of the application. It is very easy to learn and understand as the number of buttons used has been minimized completely. Where fewer buttons are used, the user of the system has time to glance at them through at once to get the intended button with ease. The way the buttons have been labeled is another aspect that makes the application easy to learn and use as the instructions to be input are clear and precise. Even a naà ¯ve user can confidently use the system without any form of problem. It has been designed using the user-centered design as the clarity of the buttons dictates. A good designed user interface facilitates completion of tasks by users of the system without requiring them to pay more attention to the system. The manner in which a good interface is designed should facilitate its usability. This is achieved through balancing of the visual components and the techn ical functionality of the system when designing it, as it ensures development of usable, operational systems that are adaptable to changing user needs. It can therefore be concluded that the Travel Application has been designed in a usable manner as it meets most of these requirements in the way it has been designed and developed.

Commercial Logic of Acquiring Mandrake Footwear Coursework

Commercial Logic of Acquiring Mandrake Footwear - Coursework Example The decision to make acquisitions is taken by several companies in many parts of the world every now and then. Some of these decisions eventually proof to be vital and profitable while others turn out to be wrong decisions because they result in losses (Olsson, 2001). Fundamentally, the prediction as to whether or not a particular acquisition would be beneficial depends on a number of factors. Among other things, it should be possible to evaluate the commercial logic of the intended acquisition (Patra, Khatik, & Kolhe, 2003). If signals from the evaluation turn out to be bright, then the acquisition could probably be beneficial. In the case of Gear Active acquiring Mandrake Footwear, there are four major themes that can be used in evaluating the commercial logic and viability of the acquisition. These are briefly explained below. Ready Market with existing Customer Base Commercially, an acquisition such as the one Gear Active is seeking to undertake comes with the position whereby th e acquirer has at his disposal, the ready market that the existing company had. They also have access to the existing customers of the companies that they acquired. This is an important commercial value that purchasers can build on as competitive advantages (Roy, 1999). To Gear Active therefore, there is this major advantage in acquiring Mandrake Footwear. Already, Mandrake Footwear has been identified as a major competitor in the footwear industry. The company is also seemingly larger than Gear Active. This means that Mandrake has created a very huge market base that Gear Active would only need to build on. The acquisition would therefore be an opportunity for Gear Active to record massive expansion over a very short period of time. Unlike what would have existed in a merger case, this acquisition would make Gear Active an outright owner of the acquired footwear company and so Gear Active would record a quantitative expansion that would more than double the size of the present stat e company. This expansion shall be in terms of asset capital, market base and customers. Existing Popularity The popularity of a company is an important commercial value that cannot be underestimated in anyway. Many companies have been able to develop their popularity to building a competitive advantage over rivals. Without any doubt, there are companies who have continued to top the chart of revenue makers not because of their present performances but because of the popularity they have created for themselves over the years (Sackmann, Flamholtz, & Bullen, 1989). In the commercial market, it is possible that the popularity of a particular brand of product would make the name of that brand stand for the product that the company manufactures. For example one of NESTLE’s a cocoa drink brands named Milo is so popular in most countries that people who want to purchase cocoa drinks from retailers actually say they are buying Milo even if they are not making specific reference to NE STLE’s product. With such a situation, the possibility that Milo would loss its market value is very low. The same situation applies to Mandrake and Gear Active in this instance. Clearly, the name that Mandrake has gained for its brand is enough for Gear Active to continue building on that name to its advantage. Opportunity to Access New Organizational Culture An organization’s culture is an important element for determining the commercial value and predicting the future success of the company in question (Sandervang, 2000). This is because the organizational culture goes a very long way to determine how the company deals with its customers, suppliers and wholesalers. It also refers to the employee-employer relationship that would go on in the company. These dealings are also very important in determining whether or not a company would succeed (Schmidt, Minssen, 2007). This is because they serve as service values for which these stakeholders would choose one company ov er the other.

Marine Bio Essay Example for Free

Marine Bio Essay You can determine the turtle’s species by the upper shell brown/reddish brown color, the lower shell creamy/yellow color, body skin brown/yellow color, the rusty brown scales on their head, and the weight and length of the turtle varying from 77-227 kilograms and 1. 2 meters. b) You can determine the sex by many features. The turtle’s sexual maturity isn’t achieved until they are 15-20 years old. Adult males have longer tails and are much larger than adult females. A pair breads at sea and the female come to shore to nest her eggs. Loggerheads nest from April to July. Usually, there can be 105-120 eggs laid in a clutch. Single females of the species can have many clutches during a season. Some nest every year, whereas others alternate years. The incubation period can last from 55 -60 days. Like most sea turtles, they nest at night. c) The age of a sea turtle is determined by growth of in length and weight gain. d) Loggerheads also bury themselves in the mud during winter months. 2. The most common reasons turtles become sick or injured in Florida are because lights on coastal highways and housing developments disorient the hatchlings often causing them to move away from the water and be killed by automobiles or predators. 3. The specific type of turtle rescued was The Loggerhead Sea Turtle or â€Å"Loggerhead† 4. The type of food we will need to feed the rescued turtle is a variety of crabs, jellyfish, shellfish, and sponges. 5. This species needs to stay around fresh-water for means of drinking and stay at seas for breading (if more than one is in rehabilitation). 6. The rehabilitation area should be kept at a warm temperature and should be no smaller than 39ft.

Evaluation of Healthcare Practice

Evaluation of Healthcare Practice Lauren Lovett   In this portfolio the author will talk about the work practice organisation in terms of status and size in relation to the Irish economy and the world economy if it is applicable. The author will also summarize the work practice organisations structure, main aims and overall objectives. They will determine the organisations culture and values as demonstrated by the management practice and staff client engagement. The author will touch on the key factors that impact on the work practice organisation and give a review on the impact of relevant government policy on the work practice organisation. Another thing the author will do is to assess id social or ethical issues have affected the work practice organisation or may impact in the future, they will also comment on any impact to the work practice organisation in relation to economic and population shifts. Health safety and welfare as well as employment and equality were also covered. The author also explained the internal and the external policies. Portfolio The work place that the author done their experience in was in Saggart, Co. Dublin, the facility itself was very beautiful and well kept. There were 62 beds in the nursing home and two double rooms for couples. The nursing home is a private residential setting and it deals mainly with end of life care and the social understanding of clients, It is a highly recommended nursing home. This nursing home differs from other nursing homes because it is private, meaning that it is more expensive but the quality of care in the authors opinion is more evident as it is a small enough facility. The nursing home is a two story building that includes two dining rooms. There are 42 bedrooms downstairs and the rest of the bedrooms are upstairs, the bedrooms that are upstairs are mainly to accommodate people who have life limiting illnesses. Each bedroom in the nursing home has its own private bathroom so that the clients can feel at home, the bedrooms are quite big and they consist of a bed, bedside table, locker and a wardrobe. The clients also have safes in their bedroom if they would like to put anything in just so that they can feel safer in the environment.   In comparison to other private nursing homes the author feels as though it is an amazing facility as it is only a year open. From research the author has found there to be many problems with other private nursing homes according to the HIQA reports, the author also got information from their peers regarding the quality of care that was being delivered in the nursing homes that they were doing their work practic e in and the author feels as though the nursing home they have been doing their work practice in has a lot more to offer. The private sector is not a very large part o the community in Ireland and people would be much more inclined to go public regarding their healthcare as it is cheaper and the finances are managed by the government instead of just one person or a number of people controlling all of the finances. The author thinks that the public would benefit more from the private sector, although more expensive. There are many different reasons from this but the main one being the quality of care that is given, and being able to be a part of an organisation that can make their own decisions regarding the welfare of their company. The nursing homes support scheme is a way that the funding can be helped for people who need long term care in a nursing home and it allows them to go private and the government will fund the cost, although it is not an easy list to get on the author thinks that it is a great improvement. To be a HCA you need the equivalent of a QQI level 5 in healthcare, this entails having 8 modules completed successfully as well as having manual handling, first aid, end of life care and patient handling courses completed. Most nursing homes/ hospitals may ask that more qualifications be acquired, for example training in dementia. Portfolio The nursing home the author completed their work experience in had their own personalised mission statement. The ethos at Millbrook manor nursing home is to provide our residents with the highest level of quality of life that is achievable. The nursing home makes it very clear that respect and dignity are the most important things that they have to offer and they make it clear that each client will be treated as a member of their own family would be. The nursing home is committed to working closely with each and every resident, and ensuring that their individual needs are met. The ideal situation would be to create an environment that feels just like home within a safe environment. They focus on promoting the independence of their residence, personally, medically, psychologically, socially and spiritually by continuing to lead their own everyday life within their own capabilities. Our values What we do is important. We respect, support and strive to improve the communities we serve. We are honest, fair and ethical in everything we do. We recognise and appreciate the individual in all of our residents and staff. We accept responsibility for our actions. We make life and work meaningful and enjoyable for all. Portfolio Evaluate the impact of globalisation and new technology and science on the work practice organisation. Globalisation in the nursing home is a massive thing, there are many different cultures that are mixed into the one community and although some residents are traditional and do not agree with this there has never been a problem regarding the social acceptance or treatment as both residents and staff and mixed cultures. The service that is provided in the nursing home is provided in other places around the world that would accommodate for Irish people Technology is progressing very fast within the healthcare community, in nursing homes there is now a system app called V-care which allows the staff to click into profiles of each client and tick in boxes to ensure that they have been assisted. This has also helped with the time frame that healthcare professionals have to keep to within work, it has helped with deadlines and it also allows other carers to see if a person has been assisted or not. In the nursing home that the author was completing their work experience in they did not hear of any new scientific advancement. The impact that the recent recession has not really impacted the nursing home at all in relation to funds as it is not on a public sector, there are also schemes in place to allow for the clients to be able to afford a bedroom in the nursing home, despite the recession it was agreed that these funds would not be cut at all. The government, although reluctant to fund any schemes that may involve the private healthcare sector. There are multi nationalities as part of the staff as well as the clients, Most of the staff in the work place are from another culture or have different religious view than some of the patients, this does not seem to cause any problems as the staff respect the wishes of the patients and vice versa. Discrimination is not a problem within the work place as everybody respects each other and the main purpose of the nursing home is to show respect and promote social interaction, this helps with a lot of patients who may not enjoy company of others as it is required that they be up and not in bed all day, this does not help the patients in any way. Portfolio The point of health and safety is to ensure that; Secures improve the safety, health and welfare of people at work. The requirements for the control of safety are met and reached within the work place. The people in charge (management) ensure that everything possible is done to achieve solutions and that the regulations are met. The roles and responsibilities of employers and employees are regarded as proper. Safety statements are statements that are to be filled out, they must list all of the control measure that are to be taken and how to avoid hazards, the people who are responsible for implementing and maintaining these measures must be named. It must also contain plans to deal with emergencies or serious/imminent risk cases, the HCA must also list the names of each of the safety representatives. Conclusion In this portfolio the author has talked about the work practice organisation in terms of status and size in relation to the Irish economy. The author has also summarised the work practice organisations structure, main aims and their overall objectives. They will determine the organisations culture and values as demonstrated by the management practice and staff client engagement. The author has touched on the key factors that impact on the work practice organisation and gave a review on the impact of relevant government policy on the work practice organisation. Another thing the author has done is assess if the social or ethical issues have affected the work practice organisation or may impact in the future, they have also commented on any impact to the work practice organisation in relation to economic and population shifts. Health safety and welfare at work as well as employment equality were also covered. The author has also explained the internal and the external policies.

Essay on the Battle of the Sexes in Taming of the Shrew -- Taming Shre

The Battle of the Sexes in Taming of the Shrew Battle of the Sexes would have been another appropriate title for this play because the entire play is women verses men, men verses women. This battle of the sexes shows no boundaries between the rich and poor, young or old, man or women. The basis of all the rivalry stems from the fact that the men in this play look at the women as if they were objects, instead of human beings with feelings. This theory that women are merely objects creates an environment that the women have to adapt to and survive in and the environment of a person will depict what he or she will become, resulting in a battle between the sexes. The Taming of the Shrew is set in a time period that did not accept women as we do today. In today's society, women who are strong and independent and quick witted are praised. In Elizabethan times women were supposed to know their role in life, being good to their husbands, making children and taking care of them. There were no women in politics, there were no women in business, it was only acceptable for women to participate in domestic areas of life. Women could not live a respectable life in this time period without a male figure to take care of them, rendering them helpless without men. If there was anything that must be done involving economics or education, it was up to the men. Men were the ones who worked and brought home the money to support the family. The roles of men and women were very distinct, and it resulted in giving the men the majority of the power.   In the taming of the shrew, the play focused on two women in particular, Baptista's daughters, Bianca and Katherine. These women lived in this environment that gave men power for all their lives... ... for both sides. In the case of Katherine and Petruchio, the battle is won because they both love each other and live happily ever after. The battle of the sexes between Bianca and Lucentio is lost because neither is willing to love each other.   In the Taming of the Shrew, the battle of the sexes is more so in the mind of each and every woman, rather than an actual battle between men and women. It is a battle that the women have to overcome in order to be able to enjoy life and to love their husbands, and situations like the fights between Katherine and Petruchio are symbolic of this. When a woman, like Katherine is able to see that love is something that has no roles, or expectations, is when she and her husband can "live happily ever after". Works Cited: Shakespeare, William. The Taming of the Shrew. Ed. David Bevington. New York: Longman, 1997.

The Fall of the House of Usher Essay -- Literary Analysis, Edgar Allen

In the story â€Å"The Fall of the House of Usher† by Edgar Allen Poe, the character Roderick Usher is the last male member of the Usher family. The Usher family has a nearly impeccable direct line of descent as stated in paragraph 3 of the story. Roderick has only one living relative, his sister Madeline. This means that the Usher family is in jeopardy of disappearing because neither Roderick nor his sister has any children. Therefore there is a possibility of incest between Roderick and Madeline. However this could result in many difficulties and problems for the potential children and possibly on the consciences of Roderick and Madeline. In the story Roderick sings a poem entitled â€Å"The Haunted Palace† to the narrator of the story. Since Roderick Usher is having doubts about the security of his family line he uses the poem as a way of expressing these emotions without stating them explicitly. The organization of the stanzas in â€Å"The Haunted Palace† shows a lot about the poem’s overall meaning. The poem is literally about a palace in a beautiful valley. The palace is inhabited by spirits and a ruler of the valley. The valley is a happy place until it is attacked by evil spirits and their ruler dies. The attack of the spirits leaves the palace a dark and gloomy place. But this literal translation of the poem does not show its metaphorical meaning. A metaphor of the poem can be found through the organization of the poem as a whole. Stanza I describes the setting of the poem: â€Å"In the greenest of our valleys† (1.1). It also mentions the palace which is in the valley. Stanza II describes the palace in more detail, labelling it as a beautiful place. Stanza III gives information on the tenants of the palace; spirits live inside with â€Å"the ru... ...oderick refers to the spirits as good and says that they sing about: â€Å"The wit and wisdom of their king.† (4.8). â€Å"The ruler of the realm† (3.8) whom the spirits are singing about could represent the house of Usher, but not the literal house of Usher, instead they are singing about the Usher family. It is known that this is a name often given to both the house and the family: â€Å"†¦the ‘House of Usher’ – an appellation which seemed to include, in the minds of the peasantry who used it, both the family and the family mansion.† (Poe par.3) Therefore Roderick could be saying all of this because he is proud of his family and believes that he is letting down the â€Å"House of Usher† by not continuing the direct line of descent that his family has continued for so many years. Thus when the king dies in the poem (5.3-4), Roderick could think that his family line has already died.

Childhood Obesity Prevention and Intervention Essay

â€Å"Childhood obesity has more than tripled in the last 30 years† (Centers for Disease Control and Prevention [CDC], 2008). That statistic is staggering. Data and surveys from the 1970’s to present suggest that the United States has been fighting obesity for a great deal of time and the battle continues, increasing in numbers and ever more alarming trends (Fals, 2009). Obesity has historically been treated as an adult problem, but the tripling of childhood obesity over the last three decades clearly illustrates that children are at exponentially higher risk, requiring a shift in focus. Immediate and continuing efforts are essential in the battle against childhood obesity. Prevention, education, and intervention require the involvement of not only affected children and their parents, but the public, government, and medical community as well. The government and society need to become involved in making prevention and intervention of childhood obesity a top priority. Family involvement is also critical; however, aid is needed to support and educate them. The First Lady, Michelle Obama, has been promoting a campaign (Let’s Move!) to raise awareness and help prevent childhood obesity (White House, 2011). The campaign’s checklists for parents and childcare providers contain numerous simple, but helpful tips like dietary changes, exercising, and restricting television and video game time. Similarly, We Can!  ® is a program offering many resources to parents, caregivers, and local community groups. Like the latter campaign, this program also places focus on diet, exercise, and media usage. The program partners nationally with a number of organizations and media outlets to ensure families in all parts of America have access to information and help (U.S. Department of Health & Human Services [HHS], 2012). More programs like these are needed in communities and nationwide. The number of resources is increasing but not as quickly as the problem they are attempting to help. Strategies for childhood obesity intervention and prevention are surprisingly simple, but it is up to parents to implement them. One strategy is sharing meals as a family. Choosing healthy foods is not easy and parents can help by providing healthy meals and sharing them with their children. In addition, children often model the behavior of parents; therefore, a parent eating healthy foods may influence the child to do the same. Eating together has the added benefit of being an emotionally positive experience for the entire family. According to guidelines from the U.S. Department of Health and Human Services, food choices and physical activity are the most important factors in the obesity battle. Consequently, parents must offer healthy foods in addition to lowering the calories their children consume. Children must also be encouraged to exercise (HHS, 2010, p. 10). Finally, reduction of television, video games, and computer usage encourages children to be more active and gets them moving. Reducing screen time to no more than two hours per day is recommended by the American Academy of Pediatrics (AAP, 2003, p. 427). By implementing these strategies, parents will be able to help their children with making strides towards health. Research studies have determined health dangers faced by obese children are comparable to those of obese adults. Formerly adult-associated chronic diseases are striking children. These diseases (comorbidities) are numerous and may have grave consequences. Diabetes, high blood pressure, sleep apnea, and the metabolic syndrome are only a few examples of the diseases striking obese children (Daniels et al., 2005, p. 2002). Furthermore, additional research has determined that childhood and adolescent obesity can cause early death (Reilly & Kelly, 2011, p. 894). The medical community must provide more research and education to help with prevention of these disease processes and better interventions. Researchers have stressed the â€Å"stigmatization of fatness,† with regard to societal views of this disease (Gard & Wright, 2005, p. 69). Obese children are assumed to be lazy and unworthy of attention. Obese children suffer many psychological issues and the bullying is one of the contributors. A recent study reported, â€Å"Bullying happens every day† and it â€Å"has a direct impact on stress and trauma symptoms† (Brandt et al., 2012). Furthermore, â€Å"Children who are obese are more likely to be bullied† asserts another study (Lumeng et al., 2010). In general, obese children tend to be at risk for depression, anxiety disorders, social phobias, poor self-esteem, eating disorders, and a higher risk of suicidal tendencies. Psychiatric intervention is required to aid obese children in developing normally so these problems do not continue into adulthood. Individual support and support groups could be very effective interventions to consider. The epidemic of childhood obesity is not getting better. Every year it appears to be getting excessively worse. Realistic goals are to educate parents, healthcare providers, and the public, giving them as much research and information as possible. Education, intervention, and prevention are the most important factors for combating the effects of childhood obesity and in helping to ensure the health and happiness of children suffering from this disease. References American Academy of Pediatrics. (2003). Prevention of pediatric overweight and obesity. Pediatrics, 112(2), 427. Retrieved from http://www2.aap.org/obesity/ppt/PREVENTION%20OF%20PEDIATRIC%20OBESITY%20AAP.ppt – 9k – 2010-03-11 Brandt, A., Zaveri, K., Fernandez, K., Jondoh, L., Duran, E., Bell, L., . . . Gutierrez, J. (2012). School bullying hurts: Evidence of psychological and academic challenges among students with bullying histories. Undergraduate Research Journal for the Human Sciences: Special Edition, 11. Retrieved from http://www.kon.org/urc/v11/bullying/brandt.html Centers for Disease Control and Prevention. (2008). CDC – Obesity – Facts – Adolescent and school health. Centers for Disease Control and Prevention. Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm Daniels, S., Arnett, D., Eckel, R., Gidding, S., Hayman, L., Kumanyika, S., . . . Robinson, T. (2005). Overweight in children and adolescents. Circulation, 111(15), 1999- 2012. Fals, A. (2009). Childhood obesity: A bit of history – National childhood obesity. Examiner. Retrieved from http://www.examiner.com/article/childhood-obesity-a-bit-of-history Gard, M., & Wright, J. (2005). The obesity epidemic: Science, morality, and ideology (1st Ed.). New York, U.S.A.: Taylor & Francis Inc. Lumeng, J., Forrest, P., Appugliese, D., Kaciroti, N., Corwyn, R., & Bradley, R. (2010). Weight Status as a Predictor of Being Bullied in Third Through Sixth Grades. Journal of the American Academy of Pediatrics, 125(6), 1301-1307. doi:10.1542/peds.2009-0774. Reilly, J., & Kelly, J. (2011). Long-term impact of overweight and obesity in childhood and adolescence on morbidity and premature mortality in adulthood: Systematic review. International Journal of Obesity, 35(7), 891-898. doi:10.1038/ijo.2010.222.

Which Has Posed the Greatest Problem for Singaporean in Ensuring Social Harmony †Racial Differences, Religious Differences or the Threat of Transnational Terrorism? Explain You Answer.

In a multi-ethnic and multi-religious society like Singapore, there is a need to manage the racial and religious sensitivities and promote tolerance and harmony. In addition, there is also the need to build national identity by instilling a sense of belonging. Therefore, there is a need to identify the most important problem out of the three and then solve it. The first problem is managing the perceptions of different racial groups. There is a need to manage this problem as preconceived notions of biased treatment by the government against any racial group could lead to the outbreak of violence among the different communities.For example, in 1964, Singapore experienced race riots which resulted in 36 dead and 590 injured. Singapore was in Malaysia then, and the UMNO felt threatened when the PAP participated in the 1964 Federal elections. The UMNO then led an anti-PAP campaign in the medium using the Utusan Melayu, claiming that PAP’s rule disadvantaged the Malays and that Mala y Singaporeans remained poor under PAP’s rule. They also claimed that PAP was uprooting Malay families in resettlement projects. Some UMNO extremists even came to Singapore and made fiery speeches that angered many Singaporean Malays.In July 1964, during the celebration of Prophet Muhammad’s birthday, a clash between a Chinese policeman and a group of Malay participants turned into a full-blown race riot over the next few days. This shows how the perceptions of unequal treatment towards the different races can cause suspicions, distrust and even hostility among Singaporeans, even if these perceptions are not based on facts. Therefore, this problem must be managed to prevent any outbreak of violence among citizens. The second problem is managing the perceptions of different religious groups.There is a need to do this as differences in religious beliefs and practices are issues that can create tension among people in Singapore, especially if it has been perceived that th e concerns of a certain religious community have not been considered. This is shown in the Maria Hertogh riot during 1950. Maria Hertogh, born to Dutch-Eurasian parents was adopted during the war by an Indonesian Muslim woman, Aminah, as her parents were interned by the Japanese. After the war, the Hertoghs launched a legal battle for the custody of their daughter. The custody battle attracted intense media attention worldwide.The judge ordered that Maria be placed temporarily in a Catholic convent while the trail was taking place. Photographs in newspaper of Maria, who was raised a Muslim, in a Catholic convent before a statue of Virgin Mary affected religious sensitivities and angered the Muslim Community as they felt that their religion was not respected at all. The British courts gave custody of Maria to her biological mother. Upon hearing the judgement, huge crowds outside the court rioted, convinced that the colonial laws, the courts and the legal system was prejudiced against the Muslims.The riots showed that if issues with religious implications are not handled in a sensitive manner, hostility and distrust could occur among people. The last problem is managing the threats from external forces. This also needs to be managed because transnational terrorist groups tend to exploit religious or race issues in order to achieve their political aims, suspicion and tension may arise among people in multi-ethnic societies like Singapore. For an example, the Jemaah Islamiyah (JI) is a militant group which has been active in the Southeast Asia. Its aim is to set up an Islamic state in Asia.Some of its activities include fund-raising and purchasing materials for making bombs. From 2001-2002, 34 JI members were arrested under the Internal Security Act for their involvement in terrorist-related activities. Targets in Singapore included the US embassy and some government buildings. Following the arrests, there was some mixed reactions from Singaporeans who were prepar ed to do harm in the various ethnic communities. Shocked that there were Singaporeans who were prepared to do harm to innocent civilians, some members of the public expressed distrust towards members of certain communities.This shows that managing external threats poses a significant challenge, as it has potential to divide people along racial and religious lines. All in all, I feel that the problem that has posed the greatest threat for Singapore in ensuring social harmony is the threat of transnational terrorism. As it can cause distrust between both religions and races while the other two can only either cause distrust among religions or races. In addition, if they manage to overcome the threat from external forces, citizens will be able to trust each other and violence and distrust will not breakout.

Pizza Hut Marketing Research Report Essay

Executive summary This marketing research report is about the strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research consists of students of The IUC College and people from all over the country. We made the connection through some websites. This analysis helped us to come out with new ideas about the future sales and profitability and  what our brand needs to maintain its image. Introduction Pizza hut is an American restaurant chain and international franchise that offers different styles of pizza including pasta, salad, breadsticks, garlic bread and buffalo wings. Pizza Hut is a subsidiary of the world’s largest restaurant company Yum! Brands.Inc. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. They borrowed $600 from their mother to start a business with partner John Bender. They chose the name â€Å"Pizza Hut† since the sign they purchased only had enough space for nine characters and spaces. In the early 1960s Pizza Hut grew on the strength of aggressive marketing of the pizza restaurant idea. The first Pizza Hut franchise was opened in Canada. This was followed by the establishment of the International Pizza Hut Franchise Holders Association. In 1977 Pizza Hut merged with PepsiCo, becoming a division of the global soft drink and food conglomerate. Sales that year reached $436 million, and a new $10 million dollar headquarters office opened in Wichita. The brand has been rewarded as the best restaurant chain internationally. In 1986, Pizza Huts started its Home Delivery service. In 2007, Pizza Hut offered online ordering at all of their 65,000 locations. In 2008, Pizza Hut introduced Total Mobile Access- the ability for customers to order by text messaging or using their web enabled cell phones. Research Our major marketing strategy has always been to satisfy the customer by offering the best, including cleanliness, hospitality, accuracy, maintenance, product quality and speed. Our brand has always been friendly and familiar. We have always done our positioning by keeping in view two basic factors: Quality and frequency. Our brand uses low price meal and expensive for high end. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on  questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research were students of The IUC College and people from all over the country. We made the connection through some websites. We found out that most of the people are really aware of our brand and they have even visited our restaurants. 10 out of 28 people have never heard of our brand and products. We asked all the people who have visited our restaurant, are they satisfied with the service and the ingredients in the food. All of them were undoubtedly agree that the service in the restaurant is extremely good and all of the ingredients are high quality. We became aware of the information that the majority of the fast-food restaurant customers are the people between the ages of 18 and 30. Nowadays the majority of young people can’t cook and they are really impatient for food. Some of them don’t have resources.desire and time for cooking. So the fast food restaurants are really the best choice for people between these ages. Furthermore, we found out that our potential customers are incredibly price sensitive. 16 out of 28 people preferred to give 5 to 10 leva for our services than 3 to 5 leva. This helped us to understand that our customers are willing to pay more if the service responds to their money but not too much. After our detailed analysis we concluded that quality is the most important factor which can affect our potential customers. People really prefer to eat in a fast-food restaurant which has normal prices, good service and nice interior. People have gotten tired of going to the same places like Mcdonalds and Subway. They want something new, fresh and with fast home delivery. 4 P’s Product: Salads, Pizza, Pasta, Beverage, Deserts Price: 5 to 10 leva Promotion: TV ads for now Place: We should place our restaurants in the Mall or somewhere in the centre of Sofia and Varna Conclusion From our research we conclude that we definitely should focus on consumer satisfaction. This is possible if we have control over the quality of the food, service and control over prices. We have to make sure that we can create a friendly physical environment. Our restaurant must become like a second home for our consumers. And we think that our potential consumers in Bulgaria would be very pleased with our services. Recommendations We should do some strong TV advertising. We should open branches in more cities, such as Varna, Burgas, Veliko Tarnovo We should have at least one restaurant in the mall. The competition will be extremely big but with our brand image and variety of food and beverages we think we could easily achieve successful market share. References http://uk.answers.yahoo.com/ http://www.marketingteacher.com http://en.wikipedia.org/wiki/History_of_Pizza_Hut