Marine Bio Essay Example for Free

Marine Bio Essay You can determine the turtle’s species by the upper shell brown/reddish brown color, the lower shell creamy/yellow color, body skin brown/yellow color, the rusty brown scales on their head, and the weight and length of the turtle varying from 77-227 kilograms and 1. 2 meters. b) You can determine the sex by many features. The turtle’s sexual maturity isn’t achieved until they are 15-20 years old. Adult males have longer tails and are much larger than adult females. A pair breads at sea and the female come to shore to nest her eggs. Loggerheads nest from April to July. Usually, there can be 105-120 eggs laid in a clutch. Single females of the species can have many clutches during a season. Some nest every year, whereas others alternate years. The incubation period can last from 55 -60 days. Like most sea turtles, they nest at night. c) The age of a sea turtle is determined by growth of in length and weight gain. d) Loggerheads also bury themselves in the mud during winter months. 2. The most common reasons turtles become sick or injured in Florida are because lights on coastal highways and housing developments disorient the hatchlings often causing them to move away from the water and be killed by automobiles or predators. 3. The specific type of turtle rescued was The Loggerhead Sea Turtle or â€Å"Loggerhead† 4. The type of food we will need to feed the rescued turtle is a variety of crabs, jellyfish, shellfish, and sponges. 5. This species needs to stay around fresh-water for means of drinking and stay at seas for breading (if more than one is in rehabilitation). 6. The rehabilitation area should be kept at a warm temperature and should be no smaller than 39ft.

Evaluation of Healthcare Practice

Evaluation of Healthcare Practice Lauren Lovett   In this portfolio the author will talk about the work practice organisation in terms of status and size in relation to the Irish economy and the world economy if it is applicable. The author will also summarize the work practice organisations structure, main aims and overall objectives. They will determine the organisations culture and values as demonstrated by the management practice and staff client engagement. The author will touch on the key factors that impact on the work practice organisation and give a review on the impact of relevant government policy on the work practice organisation. Another thing the author will do is to assess id social or ethical issues have affected the work practice organisation or may impact in the future, they will also comment on any impact to the work practice organisation in relation to economic and population shifts. Health safety and welfare as well as employment and equality were also covered. The author also explained the internal and the external policies. Portfolio The work place that the author done their experience in was in Saggart, Co. Dublin, the facility itself was very beautiful and well kept. There were 62 beds in the nursing home and two double rooms for couples. The nursing home is a private residential setting and it deals mainly with end of life care and the social understanding of clients, It is a highly recommended nursing home. This nursing home differs from other nursing homes because it is private, meaning that it is more expensive but the quality of care in the authors opinion is more evident as it is a small enough facility. The nursing home is a two story building that includes two dining rooms. There are 42 bedrooms downstairs and the rest of the bedrooms are upstairs, the bedrooms that are upstairs are mainly to accommodate people who have life limiting illnesses. Each bedroom in the nursing home has its own private bathroom so that the clients can feel at home, the bedrooms are quite big and they consist of a bed, bedside table, locker and a wardrobe. The clients also have safes in their bedroom if they would like to put anything in just so that they can feel safer in the environment.   In comparison to other private nursing homes the author feels as though it is an amazing facility as it is only a year open. From research the author has found there to be many problems with other private nursing homes according to the HIQA reports, the author also got information from their peers regarding the quality of care that was being delivered in the nursing homes that they were doing their work practic e in and the author feels as though the nursing home they have been doing their work practice in has a lot more to offer. The private sector is not a very large part o the community in Ireland and people would be much more inclined to go public regarding their healthcare as it is cheaper and the finances are managed by the government instead of just one person or a number of people controlling all of the finances. The author thinks that the public would benefit more from the private sector, although more expensive. There are many different reasons from this but the main one being the quality of care that is given, and being able to be a part of an organisation that can make their own decisions regarding the welfare of their company. The nursing homes support scheme is a way that the funding can be helped for people who need long term care in a nursing home and it allows them to go private and the government will fund the cost, although it is not an easy list to get on the author thinks that it is a great improvement. To be a HCA you need the equivalent of a QQI level 5 in healthcare, this entails having 8 modules completed successfully as well as having manual handling, first aid, end of life care and patient handling courses completed. Most nursing homes/ hospitals may ask that more qualifications be acquired, for example training in dementia. Portfolio The nursing home the author completed their work experience in had their own personalised mission statement. The ethos at Millbrook manor nursing home is to provide our residents with the highest level of quality of life that is achievable. The nursing home makes it very clear that respect and dignity are the most important things that they have to offer and they make it clear that each client will be treated as a member of their own family would be. The nursing home is committed to working closely with each and every resident, and ensuring that their individual needs are met. The ideal situation would be to create an environment that feels just like home within a safe environment. They focus on promoting the independence of their residence, personally, medically, psychologically, socially and spiritually by continuing to lead their own everyday life within their own capabilities. Our values What we do is important. We respect, support and strive to improve the communities we serve. We are honest, fair and ethical in everything we do. We recognise and appreciate the individual in all of our residents and staff. We accept responsibility for our actions. We make life and work meaningful and enjoyable for all. Portfolio Evaluate the impact of globalisation and new technology and science on the work practice organisation. Globalisation in the nursing home is a massive thing, there are many different cultures that are mixed into the one community and although some residents are traditional and do not agree with this there has never been a problem regarding the social acceptance or treatment as both residents and staff and mixed cultures. The service that is provided in the nursing home is provided in other places around the world that would accommodate for Irish people Technology is progressing very fast within the healthcare community, in nursing homes there is now a system app called V-care which allows the staff to click into profiles of each client and tick in boxes to ensure that they have been assisted. This has also helped with the time frame that healthcare professionals have to keep to within work, it has helped with deadlines and it also allows other carers to see if a person has been assisted or not. In the nursing home that the author was completing their work experience in they did not hear of any new scientific advancement. The impact that the recent recession has not really impacted the nursing home at all in relation to funds as it is not on a public sector, there are also schemes in place to allow for the clients to be able to afford a bedroom in the nursing home, despite the recession it was agreed that these funds would not be cut at all. The government, although reluctant to fund any schemes that may involve the private healthcare sector. There are multi nationalities as part of the staff as well as the clients, Most of the staff in the work place are from another culture or have different religious view than some of the patients, this does not seem to cause any problems as the staff respect the wishes of the patients and vice versa. Discrimination is not a problem within the work place as everybody respects each other and the main purpose of the nursing home is to show respect and promote social interaction, this helps with a lot of patients who may not enjoy company of others as it is required that they be up and not in bed all day, this does not help the patients in any way. Portfolio The point of health and safety is to ensure that; Secures improve the safety, health and welfare of people at work. The requirements for the control of safety are met and reached within the work place. The people in charge (management) ensure that everything possible is done to achieve solutions and that the regulations are met. The roles and responsibilities of employers and employees are regarded as proper. Safety statements are statements that are to be filled out, they must list all of the control measure that are to be taken and how to avoid hazards, the people who are responsible for implementing and maintaining these measures must be named. It must also contain plans to deal with emergencies or serious/imminent risk cases, the HCA must also list the names of each of the safety representatives. Conclusion In this portfolio the author has talked about the work practice organisation in terms of status and size in relation to the Irish economy. The author has also summarised the work practice organisations structure, main aims and their overall objectives. They will determine the organisations culture and values as demonstrated by the management practice and staff client engagement. The author has touched on the key factors that impact on the work practice organisation and gave a review on the impact of relevant government policy on the work practice organisation. Another thing the author has done is assess if the social or ethical issues have affected the work practice organisation or may impact in the future, they have also commented on any impact to the work practice organisation in relation to economic and population shifts. Health safety and welfare at work as well as employment equality were also covered. The author has also explained the internal and the external policies.

Essay on the Battle of the Sexes in Taming of the Shrew -- Taming Shre

The Battle of the Sexes in Taming of the Shrew Battle of the Sexes would have been another appropriate title for this play because the entire play is women verses men, men verses women. This battle of the sexes shows no boundaries between the rich and poor, young or old, man or women. The basis of all the rivalry stems from the fact that the men in this play look at the women as if they were objects, instead of human beings with feelings. This theory that women are merely objects creates an environment that the women have to adapt to and survive in and the environment of a person will depict what he or she will become, resulting in a battle between the sexes. The Taming of the Shrew is set in a time period that did not accept women as we do today. In today's society, women who are strong and independent and quick witted are praised. In Elizabethan times women were supposed to know their role in life, being good to their husbands, making children and taking care of them. There were no women in politics, there were no women in business, it was only acceptable for women to participate in domestic areas of life. Women could not live a respectable life in this time period without a male figure to take care of them, rendering them helpless without men. If there was anything that must be done involving economics or education, it was up to the men. Men were the ones who worked and brought home the money to support the family. The roles of men and women were very distinct, and it resulted in giving the men the majority of the power.   In the taming of the shrew, the play focused on two women in particular, Baptista's daughters, Bianca and Katherine. These women lived in this environment that gave men power for all their lives... ... for both sides. In the case of Katherine and Petruchio, the battle is won because they both love each other and live happily ever after. The battle of the sexes between Bianca and Lucentio is lost because neither is willing to love each other.   In the Taming of the Shrew, the battle of the sexes is more so in the mind of each and every woman, rather than an actual battle between men and women. It is a battle that the women have to overcome in order to be able to enjoy life and to love their husbands, and situations like the fights between Katherine and Petruchio are symbolic of this. When a woman, like Katherine is able to see that love is something that has no roles, or expectations, is when she and her husband can "live happily ever after". Works Cited: Shakespeare, William. The Taming of the Shrew. Ed. David Bevington. New York: Longman, 1997.

The Fall of the House of Usher Essay -- Literary Analysis, Edgar Allen

In the story â€Å"The Fall of the House of Usher† by Edgar Allen Poe, the character Roderick Usher is the last male member of the Usher family. The Usher family has a nearly impeccable direct line of descent as stated in paragraph 3 of the story. Roderick has only one living relative, his sister Madeline. This means that the Usher family is in jeopardy of disappearing because neither Roderick nor his sister has any children. Therefore there is a possibility of incest between Roderick and Madeline. However this could result in many difficulties and problems for the potential children and possibly on the consciences of Roderick and Madeline. In the story Roderick sings a poem entitled â€Å"The Haunted Palace† to the narrator of the story. Since Roderick Usher is having doubts about the security of his family line he uses the poem as a way of expressing these emotions without stating them explicitly. The organization of the stanzas in â€Å"The Haunted Palace† shows a lot about the poem’s overall meaning. The poem is literally about a palace in a beautiful valley. The palace is inhabited by spirits and a ruler of the valley. The valley is a happy place until it is attacked by evil spirits and their ruler dies. The attack of the spirits leaves the palace a dark and gloomy place. But this literal translation of the poem does not show its metaphorical meaning. A metaphor of the poem can be found through the organization of the poem as a whole. Stanza I describes the setting of the poem: â€Å"In the greenest of our valleys† (1.1). It also mentions the palace which is in the valley. Stanza II describes the palace in more detail, labelling it as a beautiful place. Stanza III gives information on the tenants of the palace; spirits live inside with â€Å"the ru... ...oderick refers to the spirits as good and says that they sing about: â€Å"The wit and wisdom of their king.† (4.8). â€Å"The ruler of the realm† (3.8) whom the spirits are singing about could represent the house of Usher, but not the literal house of Usher, instead they are singing about the Usher family. It is known that this is a name often given to both the house and the family: â€Å"†¦the ‘House of Usher’ – an appellation which seemed to include, in the minds of the peasantry who used it, both the family and the family mansion.† (Poe par.3) Therefore Roderick could be saying all of this because he is proud of his family and believes that he is letting down the â€Å"House of Usher† by not continuing the direct line of descent that his family has continued for so many years. Thus when the king dies in the poem (5.3-4), Roderick could think that his family line has already died.

Childhood Obesity Prevention and Intervention Essay

â€Å"Childhood obesity has more than tripled in the last 30 years† (Centers for Disease Control and Prevention [CDC], 2008). That statistic is staggering. Data and surveys from the 1970’s to present suggest that the United States has been fighting obesity for a great deal of time and the battle continues, increasing in numbers and ever more alarming trends (Fals, 2009). Obesity has historically been treated as an adult problem, but the tripling of childhood obesity over the last three decades clearly illustrates that children are at exponentially higher risk, requiring a shift in focus. Immediate and continuing efforts are essential in the battle against childhood obesity. Prevention, education, and intervention require the involvement of not only affected children and their parents, but the public, government, and medical community as well. The government and society need to become involved in making prevention and intervention of childhood obesity a top priority. Family involvement is also critical; however, aid is needed to support and educate them. The First Lady, Michelle Obama, has been promoting a campaign (Let’s Move!) to raise awareness and help prevent childhood obesity (White House, 2011). The campaign’s checklists for parents and childcare providers contain numerous simple, but helpful tips like dietary changes, exercising, and restricting television and video game time. Similarly, We Can!  ® is a program offering many resources to parents, caregivers, and local community groups. Like the latter campaign, this program also places focus on diet, exercise, and media usage. The program partners nationally with a number of organizations and media outlets to ensure families in all parts of America have access to information and help (U.S. Department of Health & Human Services [HHS], 2012). More programs like these are needed in communities and nationwide. The number of resources is increasing but not as quickly as the problem they are attempting to help. Strategies for childhood obesity intervention and prevention are surprisingly simple, but it is up to parents to implement them. One strategy is sharing meals as a family. Choosing healthy foods is not easy and parents can help by providing healthy meals and sharing them with their children. In addition, children often model the behavior of parents; therefore, a parent eating healthy foods may influence the child to do the same. Eating together has the added benefit of being an emotionally positive experience for the entire family. According to guidelines from the U.S. Department of Health and Human Services, food choices and physical activity are the most important factors in the obesity battle. Consequently, parents must offer healthy foods in addition to lowering the calories their children consume. Children must also be encouraged to exercise (HHS, 2010, p. 10). Finally, reduction of television, video games, and computer usage encourages children to be more active and gets them moving. Reducing screen time to no more than two hours per day is recommended by the American Academy of Pediatrics (AAP, 2003, p. 427). By implementing these strategies, parents will be able to help their children with making strides towards health. Research studies have determined health dangers faced by obese children are comparable to those of obese adults. Formerly adult-associated chronic diseases are striking children. These diseases (comorbidities) are numerous and may have grave consequences. Diabetes, high blood pressure, sleep apnea, and the metabolic syndrome are only a few examples of the diseases striking obese children (Daniels et al., 2005, p. 2002). Furthermore, additional research has determined that childhood and adolescent obesity can cause early death (Reilly & Kelly, 2011, p. 894). The medical community must provide more research and education to help with prevention of these disease processes and better interventions. Researchers have stressed the â€Å"stigmatization of fatness,† with regard to societal views of this disease (Gard & Wright, 2005, p. 69). Obese children are assumed to be lazy and unworthy of attention. Obese children suffer many psychological issues and the bullying is one of the contributors. A recent study reported, â€Å"Bullying happens every day† and it â€Å"has a direct impact on stress and trauma symptoms† (Brandt et al., 2012). Furthermore, â€Å"Children who are obese are more likely to be bullied† asserts another study (Lumeng et al., 2010). In general, obese children tend to be at risk for depression, anxiety disorders, social phobias, poor self-esteem, eating disorders, and a higher risk of suicidal tendencies. Psychiatric intervention is required to aid obese children in developing normally so these problems do not continue into adulthood. Individual support and support groups could be very effective interventions to consider. The epidemic of childhood obesity is not getting better. Every year it appears to be getting excessively worse. Realistic goals are to educate parents, healthcare providers, and the public, giving them as much research and information as possible. Education, intervention, and prevention are the most important factors for combating the effects of childhood obesity and in helping to ensure the health and happiness of children suffering from this disease. References American Academy of Pediatrics. (2003). Prevention of pediatric overweight and obesity. Pediatrics, 112(2), 427. Retrieved from http://www2.aap.org/obesity/ppt/PREVENTION%20OF%20PEDIATRIC%20OBESITY%20AAP.ppt – 9k – 2010-03-11 Brandt, A., Zaveri, K., Fernandez, K., Jondoh, L., Duran, E., Bell, L., . . . Gutierrez, J. (2012). School bullying hurts: Evidence of psychological and academic challenges among students with bullying histories. Undergraduate Research Journal for the Human Sciences: Special Edition, 11. Retrieved from http://www.kon.org/urc/v11/bullying/brandt.html Centers for Disease Control and Prevention. (2008). CDC – Obesity – Facts – Adolescent and school health. Centers for Disease Control and Prevention. Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm Daniels, S., Arnett, D., Eckel, R., Gidding, S., Hayman, L., Kumanyika, S., . . . Robinson, T. (2005). Overweight in children and adolescents. Circulation, 111(15), 1999- 2012. Fals, A. (2009). Childhood obesity: A bit of history – National childhood obesity. Examiner. Retrieved from http://www.examiner.com/article/childhood-obesity-a-bit-of-history Gard, M., & Wright, J. (2005). The obesity epidemic: Science, morality, and ideology (1st Ed.). New York, U.S.A.: Taylor & Francis Inc. Lumeng, J., Forrest, P., Appugliese, D., Kaciroti, N., Corwyn, R., & Bradley, R. (2010). Weight Status as a Predictor of Being Bullied in Third Through Sixth Grades. Journal of the American Academy of Pediatrics, 125(6), 1301-1307. doi:10.1542/peds.2009-0774. Reilly, J., & Kelly, J. (2011). Long-term impact of overweight and obesity in childhood and adolescence on morbidity and premature mortality in adulthood: Systematic review. International Journal of Obesity, 35(7), 891-898. doi:10.1038/ijo.2010.222.

Which Has Posed the Greatest Problem for Singaporean in Ensuring Social Harmony †Racial Differences, Religious Differences or the Threat of Transnational Terrorism? Explain You Answer.

In a multi-ethnic and multi-religious society like Singapore, there is a need to manage the racial and religious sensitivities and promote tolerance and harmony. In addition, there is also the need to build national identity by instilling a sense of belonging. Therefore, there is a need to identify the most important problem out of the three and then solve it. The first problem is managing the perceptions of different racial groups. There is a need to manage this problem as preconceived notions of biased treatment by the government against any racial group could lead to the outbreak of violence among the different communities.For example, in 1964, Singapore experienced race riots which resulted in 36 dead and 590 injured. Singapore was in Malaysia then, and the UMNO felt threatened when the PAP participated in the 1964 Federal elections. The UMNO then led an anti-PAP campaign in the medium using the Utusan Melayu, claiming that PAP’s rule disadvantaged the Malays and that Mala y Singaporeans remained poor under PAP’s rule. They also claimed that PAP was uprooting Malay families in resettlement projects. Some UMNO extremists even came to Singapore and made fiery speeches that angered many Singaporean Malays.In July 1964, during the celebration of Prophet Muhammad’s birthday, a clash between a Chinese policeman and a group of Malay participants turned into a full-blown race riot over the next few days. This shows how the perceptions of unequal treatment towards the different races can cause suspicions, distrust and even hostility among Singaporeans, even if these perceptions are not based on facts. Therefore, this problem must be managed to prevent any outbreak of violence among citizens. The second problem is managing the perceptions of different religious groups.There is a need to do this as differences in religious beliefs and practices are issues that can create tension among people in Singapore, especially if it has been perceived that th e concerns of a certain religious community have not been considered. This is shown in the Maria Hertogh riot during 1950. Maria Hertogh, born to Dutch-Eurasian parents was adopted during the war by an Indonesian Muslim woman, Aminah, as her parents were interned by the Japanese. After the war, the Hertoghs launched a legal battle for the custody of their daughter. The custody battle attracted intense media attention worldwide.The judge ordered that Maria be placed temporarily in a Catholic convent while the trail was taking place. Photographs in newspaper of Maria, who was raised a Muslim, in a Catholic convent before a statue of Virgin Mary affected religious sensitivities and angered the Muslim Community as they felt that their religion was not respected at all. The British courts gave custody of Maria to her biological mother. Upon hearing the judgement, huge crowds outside the court rioted, convinced that the colonial laws, the courts and the legal system was prejudiced against the Muslims.The riots showed that if issues with religious implications are not handled in a sensitive manner, hostility and distrust could occur among people. The last problem is managing the threats from external forces. This also needs to be managed because transnational terrorist groups tend to exploit religious or race issues in order to achieve their political aims, suspicion and tension may arise among people in multi-ethnic societies like Singapore. For an example, the Jemaah Islamiyah (JI) is a militant group which has been active in the Southeast Asia. Its aim is to set up an Islamic state in Asia.Some of its activities include fund-raising and purchasing materials for making bombs. From 2001-2002, 34 JI members were arrested under the Internal Security Act for their involvement in terrorist-related activities. Targets in Singapore included the US embassy and some government buildings. Following the arrests, there was some mixed reactions from Singaporeans who were prepar ed to do harm in the various ethnic communities. Shocked that there were Singaporeans who were prepared to do harm to innocent civilians, some members of the public expressed distrust towards members of certain communities.This shows that managing external threats poses a significant challenge, as it has potential to divide people along racial and religious lines. All in all, I feel that the problem that has posed the greatest threat for Singapore in ensuring social harmony is the threat of transnational terrorism. As it can cause distrust between both religions and races while the other two can only either cause distrust among religions or races. In addition, if they manage to overcome the threat from external forces, citizens will be able to trust each other and violence and distrust will not breakout.

Pizza Hut Marketing Research Report Essay

Executive summary This marketing research report is about the strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research consists of students of The IUC College and people from all over the country. We made the connection through some websites. This analysis helped us to come out with new ideas about the future sales and profitability and  what our brand needs to maintain its image. Introduction Pizza hut is an American restaurant chain and international franchise that offers different styles of pizza including pasta, salad, breadsticks, garlic bread and buffalo wings. Pizza Hut is a subsidiary of the world’s largest restaurant company Yum! Brands.Inc. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. They borrowed $600 from their mother to start a business with partner John Bender. They chose the name â€Å"Pizza Hut† since the sign they purchased only had enough space for nine characters and spaces. In the early 1960s Pizza Hut grew on the strength of aggressive marketing of the pizza restaurant idea. The first Pizza Hut franchise was opened in Canada. This was followed by the establishment of the International Pizza Hut Franchise Holders Association. In 1977 Pizza Hut merged with PepsiCo, becoming a division of the global soft drink and food conglomerate. Sales that year reached $436 million, and a new $10 million dollar headquarters office opened in Wichita. The brand has been rewarded as the best restaurant chain internationally. In 1986, Pizza Huts started its Home Delivery service. In 2007, Pizza Hut offered online ordering at all of their 65,000 locations. In 2008, Pizza Hut introduced Total Mobile Access- the ability for customers to order by text messaging or using their web enabled cell phones. Research Our major marketing strategy has always been to satisfy the customer by offering the best, including cleanliness, hospitality, accuracy, maintenance, product quality and speed. Our brand has always been friendly and familiar. We have always done our positioning by keeping in view two basic factors: Quality and frequency. Our brand uses low price meal and expensive for high end. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on  questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research were students of The IUC College and people from all over the country. We made the connection through some websites. We found out that most of the people are really aware of our brand and they have even visited our restaurants. 10 out of 28 people have never heard of our brand and products. We asked all the people who have visited our restaurant, are they satisfied with the service and the ingredients in the food. All of them were undoubtedly agree that the service in the restaurant is extremely good and all of the ingredients are high quality. We became aware of the information that the majority of the fast-food restaurant customers are the people between the ages of 18 and 30. Nowadays the majority of young people can’t cook and they are really impatient for food. Some of them don’t have resources.desire and time for cooking. So the fast food restaurants are really the best choice for people between these ages. Furthermore, we found out that our potential customers are incredibly price sensitive. 16 out of 28 people preferred to give 5 to 10 leva for our services than 3 to 5 leva. This helped us to understand that our customers are willing to pay more if the service responds to their money but not too much. After our detailed analysis we concluded that quality is the most important factor which can affect our potential customers. People really prefer to eat in a fast-food restaurant which has normal prices, good service and nice interior. People have gotten tired of going to the same places like Mcdonalds and Subway. They want something new, fresh and with fast home delivery. 4 P’s Product: Salads, Pizza, Pasta, Beverage, Deserts Price: 5 to 10 leva Promotion: TV ads for now Place: We should place our restaurants in the Mall or somewhere in the centre of Sofia and Varna Conclusion From our research we conclude that we definitely should focus on consumer satisfaction. This is possible if we have control over the quality of the food, service and control over prices. We have to make sure that we can create a friendly physical environment. Our restaurant must become like a second home for our consumers. And we think that our potential consumers in Bulgaria would be very pleased with our services. Recommendations We should do some strong TV advertising. We should open branches in more cities, such as Varna, Burgas, Veliko Tarnovo We should have at least one restaurant in the mall. The competition will be extremely big but with our brand image and variety of food and beverages we think we could easily achieve successful market share. References http://uk.answers.yahoo.com/ http://www.marketingteacher.com http://en.wikipedia.org/wiki/History_of_Pizza_Hut