Marketing Report for Teejay's Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Report for Teejays - Assignment ExampleProposed Market Teejays is a growing formation with a strong presence in the UK securities industry. Therefore, the company requires a market that is equally growing and undimmed in the future. As such, the best market for Teejays would be chinaware. Presently, china is one of the fastest growing market for customer care and other related outsourcing services. Also the country is set to be a sweet economic super power within few years. What makes China the potential market for Teejays is the countrys shift in the market focus. Till today, the domestic market is still the principal part of Chinas remember center market, accounting for about 80 per cent, while Japan and South Korea bring been Chinas major offshoring markets, where China is in absolute dominance. (Chunyan, 2010) But now the country has complete the importance of expanding the market to the western countries. This necessitates vigorous training of the potential emp loyees as unlike the competitors India or Philippines, China has low proficiency in face language. The Chinese government has begun vast investment in English which throws out huge market opportunities for companies like Teejays. (Graddol, 2008) Chinese people are bad at expressing themselves by word of mouth in a foreign language, however, they are good at reading and writing in it. (Hongbing, 2010) The huge focus by the Chinese government on bid centres as an economic power rig makes the Chinese market one of the most promising among the world. The Chinese government has even coined the term war cry Economy in order to represent the gigantic size of call centres to the Chinese Economy. (CCC, 2010) The Chinese miserliness was so far being dominated by manufacturing sector. But now the service sector is experiencing massive growth to emerge as the backbone of the economy. The annual growth rate in the Chinese call centre jobs is 15%. In 2009 itself more than 5 billion Euros w ere invested in the call centre market. stylus back in 2006, Chinese government has launched a project which designated 10 Chinese cities mainly for evolution call centres and related service companies. Apart from that the countrys investment in the education sector is massive in order to equip the employable people to take up offshore business. As Teejays is primarily a call centre training consultant, it has huge potential market in China. prospective call centre employees require improvement in their language proficiency. Government is also providing various confirming measures in order to foster the development of such training institutes. China has witnessed well known call centre companies entering the market in the recent years. Growth in the twist of Call Centers and number of agent positions seats in China is steadily increasing, and the revenue growth for technology vendors selling first step Call Center solutions has been in the double digits. (APRG, 2011) With the b oom in the call centre industry, there is a huge growth in the revenue of technology vendors. Call centre training institutes have confusable opportunity for increasing the market share and revenue. The increased presence of multinational companies in China has necessitated the study for better customer relationship management. Companies have